How To Increase Your Company’s Revenue With Business Cards

When you are managing a company, you create business cards to represent your company’s positive image. The cards are typically pocket size, so that these can be handed out easily to your associates and potential clients. Through the cards, you will be able to improve your personal image and that of your company’s. You will be glad to know that creating cards for your business does not require high expenses. Plus, these offer many benefits to your business. The market value of company cards is high. There are also several quality variations, which you can readily afford no matter your budget.

The design of company cards are visualized by your business specialists. The design is developed carefully, in order for it to fit the personality or representation of your company. Aside from traditional and online advertising strategies, cards also make an effective tool for marketing your business. Because of this fact, you have to make sure that your company cards should be designed according to how you would want to represent your business. Since you are marketing your group to your clients and prospects, your business cards should contain your company’s name and its logo. The expenses for the design and printing of the cards depend on your specifications. Cards that have simple designs only take a few days to be printed. On the other hand, multi-colored cards take long to print.

Generally, there are two kinds of business cards. These varieties are based on the material of the card. The most common materials for printing cards are plastic and paper. Plastic cards may be transparent, opaque, and solid; especially if the cards are designed for corporations. Among these three, the widely used are transparent cards that are created from light plastic. They may also be tinted or clear, and come in different shades or colors. The text of transparent cards is printed on one side only. A lot of business cards are provided with artwork and multiple colors to make them more attractive.

Business cards hold great significance for your company. They serve as the representation of contemporary business professionals like you. Since they represent you and your business, they should contain important information regarding your company. This includes your name (as the owner of the company), the name of your company, its location, contact numbers, and e-mail address. You may also put in other information that is related with your business. When someone reads your business card, he or she is provided with an idea of what your company is all about and what it has to offer.

As of the current times, different kinds of business cards are usually utilized to generate more sales for the company. These are also used to publicize your business to your prospects. There are plenty of advertising strategies and marketing solutions available in the market. Some of these require huge expenses, while there are some that requires lesser costs. With business cards, you will not have to spend much, in order for you to market your company efficiently.

Through business cards, you will be able to increase your social contacts. These cards are not only used by company owners. Individuals of different profession come up with their own cards. Clients also give out business cards, especially if they are searching for deals and want to transact with business owners.

How To Get The Best Deal When You Order Business Cards

Naturally, when you order business cards, you want to get the best deal possible. Any business owner wants this for who wants to spend more money than needed when it comes to business cards? They are a necessary part of any business, no matter how small, but they do not have to cost a lot of money. Those who are looking to order these cards can do so and get the cards that they want for the least amount of money. It pays to get the cards from a trusted and reliable source that will provide a person with the right type of printing for less.

Never think that you can afford to do without any sort of business cards they are needed for all businesses and should be kept on the person of anyone who represents the company. Many businesses, including those online businesses, rely on word of mouth for sales and can really rake in the sales when they do this. Never be shy about spreading the word about their business as a good portion of many sales are made by social networking and word of mouth.

Therefore, when you order business cards, you need to bear in mind the type of cards that are going to represent your business. They should be attractive and of high quality. They should also be highly professional in nature as well. Those who are looking for cards need to take into consideration the type of business that they have as well as the way that the business is to be represented. You do not want your cards to be too flashy if you have some sort of profession that does not call for that sort of card, but on the other hand you do not want to have cards that are dull when you have a business that wants some attention. Be sure to make sure that the cards that you choose match the type of business that you have. If you are unsure about this, one way to choose is to take a look at the type of cards that your competition has.

The first impression that people get about your business is usually from the card. This can actually make or break your business, too and is a decision that should not be entered into lightly. If you do not have a card, then now is the time to get one as not having business cards sends a very negative message about your business that no one can afford to send. If you have cheap or flimsy cards as well as those that may be non-descript, now is the time to get new cards and perhaps revamp your company. You can order them right online and get a good deal, even on color cards as well as those with a glossy finish when you go to an online site that provides these for you.
Naturally, when you order business cards, you want to get the best deal possible. Any business owner wants this for who wants to spend more money than needed when it comes to business cards? They are a necessary part of any business, no matter how small, but they do not have to cost a lot of money. Those who are looking to order these cards can do so and get the cards that they want for the least amount of money. It pays to get the cards from a trusted and reliable source that will provide a person with the right type of printing for less.

Never think that you can afford to do without any sort of business cards they are needed for all businesses and should be kept on the person of anyone who represents the company. Many businesses, including those online businesses, rely on word of mouth for sales and can really rake in the sales when they do this. Never be shy about spreading the word about their business as a good portion of many sales are made by social networking and word of mouth.

Therefore, when you order business cards, you need to bear in mind the type of cards that are going to represent your business. They should be attractive and of high quality. They should also be highly professional in nature as well. Those who are looking for cards need to take into consideration the type of business that they have as well as the way that the business is to be represented. You do not want your cards to be too flashy if you have some sort of profession that does not call for that sort of card, but on the other hand you do not want to have cards that are dull when you have a business that wants some attention. Be sure to make sure that the cards that you choose match the type of business that you have. If you are unsure about this, one way to choose is to take a look at the type of cards that your competition has.

The first impression that people get about your business is usually from the card. This can actually make or break your business, too and is a decision that should not be entered into lightly. If you do not have a card, then now is the time to get one as not having business cards sends a very negative message about your business that no one can afford to send. If you have cheap or flimsy cards as well as those that may be non-descript, now is the time to get new cards and perhaps revamp your company. You can order them right online and get a good deal, even on color cards as well as those with a glossy finish when you go to an online site that provides these for you. Naturally, when you order business cards, you want to get the best deal possible. Any business owner wants this for who wants to spend more money than needed when it comes to business cards? They are a necessary part of any business, no matter how small, but they do not have to cost a lot of money. Those who are looking to order these cards can do so and get the cards that they want for the least amount of money. It pays to get the cards from a trusted and reliable source that will provide a person with the right type of printing for less.

Never think that you can afford to do without any sort of business cards they are needed for all businesses and should be kept on the person of anyone who represents the company. Many businesses, including those online businesses, rely on word of mouth for sales and can really rake in the sales when they do this. Never be shy about spreading the word about their business as a good portion of many sales are made by social networking and word of mouth.

Therefore, when you order business cards, you need to bear in mind the type of cards that are going to represent your business. They should be attractive and of high quality. They should also be highly professional in nature as well. Those who are looking for cards need to take into consideration the type of business that they have as well as the way that the business is to be represented. You do not want your cards to be too flashy if you have some sort of profession that does not call for that sort of card, but on the other hand you do not want to have cards that are dull when you have a business that wants some attention. Be sure to make sure that the cards that you choose match the type of business that you have. If you are unsure about this, one way to choose is to take a look at the type of cards that your competition has.

The first impression that people get about your business is usually from the card. This can actually make or break your business, too and is a decision that should not be entered into lightly. If you do not have a card, then now is the time to get one as not having business cards sends a very negative message about your business that no one can afford to send. If you have cheap or flimsy cards as well as those that may be non-descript, now is the time to get new cards and perhaps revamp your company. You can order them right online and get a good deal, even on color cards as well as those with a glossy finish when you go to an online site that provides these for you.

Maximise The Impact Of Your Business Card With A Business Cards Club

Do you want to double the power of your business card and make it work harder? This article shows how a business cards club can add oomph to your marketing. And by ordering business cards online and using a business card template you’ll never run out of cards.

Business cards work harder with a business card club

Imagine a world where the power of your business cards is multiplied! Imagine a system where your business card is handed to more valuable contacts than you could ever meet in a month. All these people will get to see your business card. You can create this reality by starting something simple, a business card club.

Begin by getting five or six contacts to carry your business card with them. You agree to carry their business card for them. You all distribute business cards to anyone you meet who has a need for the service or product in question and who can use the business cards.

This kind of networking is powerful because it produces short-term and long-term leads. With a business cards club you make one of your most important marketing tools, your business card, work much harder for you.

The strategy for your business card club requires three things to make it work.

– Everyone must commit to your new business card club and promise to support the business cards club. Your business cards club will only be as strong as the weakest link.

– Be patient. A business cards club doesn’t produce benefits immediately. In time the business cards club will yield results. And those results will be even greater if club members travel a lot and place your business cards in different parts of the region.

– Ensure everyone has a ready supply of their business cards. You can do this by buying business cards online and using a business card template. Running out of business cards means that the business cards club won’t work. You must agree to monitor the supply of cards and ensure everyone orders cards via a business cards online supplier, and uses a business card template for fast service.

The first two points for setting up a business cards club are ones you can’t fully control. These points rely on an honour system and everyone must promise to make the business cards club work hard for the sake of the club members. Use a business cards online supplier

However, point number three, managing business cards online and using a business card template is something over which you have full control. There are a number ways of managing your business cards online and using a business card template. Here are options for managing your business cards online and guidelines for using a business card template.

– Get everyone to agree to manage their supply of business cards online and to use a business card template.

– Managing business cards online and using a business card template allows you to exploit speed and efficiency.

– Some people have never ordered business cards online or used a business card template. Offer to show your contacts how to request business cards online and how to use a business card template website. Your time and generosity will win kudos and won’t be forgotten!

– Explain that by using an online supplier with a business card template system you can almost certainly guarantee members will never run out of cards. Order business cards online by using a business card template so the process is fast. It saves time and can be done from your own home or office.

– Why use a business card template, some might ask. A business card template gives speed. Once the business card template has been created it does not need to be recreated for the next order. Only modify a business card template if there are changes in to the business card details, such as a new phone number. Not having to change the business card template guarantees accuracy. If you have proof read the business card template and it’s correct, there is no need to recreate the business card template the next time you order your business cards online.

A business card template makes things easy

Suggest that a member of your business cards club manage the ordering of the business cards online, and that the person be in charge of the business card template. Here are some points to help you choose a good business cards online supplier and use a business card template.

– The business cards online supplier must have a good website, one that is well-designed and easy to use. You’ll use the site often so good navigation is a must.

– The business cards online supplier website should carry testimonials. Nothing speaks louder than recommendations from others.

– A high-quality business cards online supplier should have a strong range of business card templates. The business card template will be one of the most important sources of inspiration for you and should offer a lot of choice.

– The business card template you select will be ready for the press. All you need to do is select the business card template you want to work with, input details, order and process payment.

– Make sure the business cards online supplier has clear contact details including a phone number.

– A business cards online supplier has invested in his business cards online website as well as the online business card template offerings, so observe the terms and conditions of the supplier.

Things To Know About Business Cards And Eddm Postcards

Business cards are the cards which contain the information of the company’s business and its details to the recipient or any individual. The printed business cards of any company are given away during formal intro as an aid to the convenience of the people.

A business card usually comprises of the sender’s name or the name of the company with its logo along with the contact information which includes the telephone number, street addresses, e-mail address, fax number, etc. The business cards print might feature the addresses of the social media such as LinkedIn, Twitter and facebook. Traditionally numbers of cards featured simple black text inscribed on the white stock. But now the professional cards include the aspects of various visual designs in order to attract more and more people.

While designing the business cards you must keep in mind that the card must feature all the information which is intended to be conveyed. Be sure that the job title, company name along with the logo is displayed clearly. Keep track of the all the details which form a mandate to be included in it. There should be a balance between the points of contact, and it should not give a haphazard look to the reader. Mainly the address of the email, website and phone number forms the essentials.

If the business house as a vast pool of information to get inscribed then that bulk should be printed in the shrinked form of the font accordingly. But make sure that the form is easily readable. Keep the style of the font simple and professional .It’s not advisable to use any detailed calligraphic font which is difficult to decipher.

EDDM postcards are one of the varieties of the same. It is a new service which is offered by United States Postal Service. The service is introduced in order to reduce the cost of the mailing campaigns. The EDDM postcards include a mandate to be followed concerning the sized and the form of the template.

There are number of EDDM prints, which vary with the marketing strategies of the concerned. One can send out postcards, flyers, brochures, catalogs, etc via EDDM. The Every Door Direct Mail system offers complete freedom regarding the design layout. You can choose the best option accordingly for the advertising. The EDDM stands of the partnership between USPS, large and small businesses with the EDDM print firms.

EDDM print is usually accepted easily by the people. In order to make it more attractive one need to be sure of the mail pieces, which must be designed properly so that they attract more and more of the potential customers. Be sure of one thing that it features a very strong message which is not only easily readable but can be understood easily. This will surely grab the attention of number of recipients. Keep the text message in the friendly tone but at the same time it should be professional.

When You Want The Best Of The Best Type Of Business Cards

Having a unique and attractive business card will surely make an announcement. To get the top of the range business cards, we offer premium business cards. These are cards, which are of the highest quality, and you will have to pay good money to have this type made for you. Our premium cards are printed on 16pt papers. This type of cards has a thickness that is almost equal to credit cards. These are the unique cards, and you will not find them with many people. We understand price is among the factors that lead to the type of business card that you choose but we offer other types of cards that can fit your budget.

Get Top Quality

Here are some of the reasons why you should accept only top quality type of business cards. The business world has a lot of competitions. Everybody is trying to win over customers at all costs. A business card is one of the simplest yet effective tools to do just that. There are so many business cards in the market. This is among the many reasons we have focused all our efforts on printing top quality premium business cards. By using our services, your card will stand out among the many other cards.

Most of the people think the most important part of a business card is the design. Well, that is a false statement. The printing is as important as the design because it determines how the design is put on paper. Another important part of printing is selecting the right paper. Not all paper can produce quality work. As I had said earlier, the most suitable for premium business cards is 16pt, but you will find other companies using 10pt and 14pt. To get your business cards is quite simple, get online and send us an email of a design you want to print, and we will start working on it immediately.

Another Way To Market Your Business

Printing brochures is another type of printing service we offer. Printing a brochure is not as easy as you think especially in a folding brochure. When the pages fold, the content on the brochure has to flow accurately, one wrong mistake, and you could end up with a brochure that does not make sense. This is not a type of job that you should try doing it on yourself. The quality of print on brochures is top priority and has to look good from the color to the texture of the paper. The feel on the hand should be smooth.

Brochures came into the market way after business cards. They came about as people sought the need to give out more information without necessarily using up much space. We have specialized in printing brochures, and our main goal is to ensure that your brochure and business cards perform the job they were made for at a very successful rate to help you achieve your success in business. I guarantee that you will be smiling at the end of the day after we have done the work for you.

All That Goes Behind a Business Card Design

It is a fine summer morning and you are in a happy mood. You have just returned from a long and important overseas business trip and you have attended a number of seminars and exhibitions. As you sit down with a cup of coffee your secretary enters and hands you a stiff piece of rectangular paper. She announces that a well-dressed man had come to meet you regarding an important business deal and had left behind his business card. As you glance through the card, you are impressed by the quality of the board used to make the card. What strikes you is the superb color combination the logo and the lettering of the card uses. Your eyes are riveted to the same and you just cannot take them away.

You also recall how many business opportunities you had lost in these meetings, seminars and exhibitions just because you did not have a business card. It is high time that you got a decent one made for your company. If you search the net, you will come across many ads that are selling cheap Business card designs that you can use for your business card design. It is not recommended that you use them for your official business card. If these designs are available on the net, you are not the only smart browser and in all probabilities others must have downloaded and used the same for designing their organization’s business cards. Check the net again and go in for some blank business cards online and select one whose base color and quality of card appeals to you.

Better yet, appoint some professional to make the selection for you. They are your best option when it comes to designing a professional business card for they have been in this business for many years and know how to design and print a perfect business card that adorns your wallet. You may go in for plain white colored cards, or ivory cards as they are called, for making your business card. If you so wish, you might also go in for color business cards that are the rage nowadays. During your sojourn you might have also come across business card maker programs. These programs are helpful when you need to print a limited number of business cards immediately

They are perfect when you have exhausted your current stock of business cards and need some immediately. However you need to ensure that you have your business card design in your computer before you can use the special software to make a few copies of your business card. Come to think of it, what is the need of such a program when you have the business card design on your computer? In all probabilities the agency that designed your card might have provided you with a `one up’ card design. This means that if you print it using a personal printer, just one card will appear on the printed A4 sheet. Not a wise judgment and too much loss of paper.

The special program will take the business card design that you have on your computer as the source and will make multiple copies of the same and arrange them on a single sheet of paper with cutting guidelines. This ensures that the paper is not wasted and that all the business cards are laid out properly. Just use a slitting knife to cut and separate the individual business cards and you are in business. Before jumping in, make sure that you have got the business card design of your official business card designed by professionals. They ensure that your card will stand out among others and when the purchaser has to select from a number of business cards lying on his table, his eyes are attracted by yours and that he picks yours only.

This results in you procuring the order you were hunting for a long period of time. Take some time and try to make a collection of the business cards of leading organizations and put them out on the table. Look at them and examine them carefully. Can you see what makes them tick? Most of them will be having simple designs and a good color combination. Not just the color combination of the text and logo, but also the color that is used in the background of the card. You will also notice that the leading companies also maintain a certain standard in their business card design. They never clutter up the card with too much text or information.

There are some folks who cram up their business cards with all the information it can hold. This is not done, for a business card is business card and not sales literature. Let the additional info be there on your sales literature and keep the business card as simple as possible. This will ensure that the card will be able to pass across the information it was supposed to convey immediately. Would you rather want that the CEO of a reputed company scanned all through your business card just to find your contact information? A proper business card design should have as much `white space’ as possible on it. People should be able to access the necessary information immediately.

When going in for your business card design, do not go in for a design that requires multi-fold cards. If you use such a card, you can be rest assured that the CEO will dump it in the trashcan without even bothering to glance at it. Get your organizations business card design designed by a professional. This might cost you some additional money, but it will ensure that your business card conveys your true image. After all this is what a business card is supposed to do. They are not required to promote your products. They are meant to project your image and they can do it only if designed by professionals.

Business Cards – Essential Marketing Tools For Your Business

Your business card is one of the most important, cost-effective and versatile marketing tools you have. How come? Because they’re inexpensive, easy to carry with you and easy to get in front of people. Especially for businesses just starting out.

However, your card needs to make a great impression. A well-designed business card can effectively promote your business, but there’s a good chance that if your card looks unprofessional, it may be thrown in the dustbin or just lie in a drawer, collecting dust. Your business card needs to tell people what you and your business is about, instead of only telling people who you are and where to contact you.

Planning, designing and having your cards printed.

For your business card to be the marketing tool it should be, there are a few things you must take into consideration when planning and designing your cards.

Get professional quality business cards printed for you. Sure, you could print them on your laser jet and cut them with scissors. You’ll get what you pay for and worse than that, people will question whether they can trust you with their business if it seems you can’t afford to print full colour business cards.
Pay attention to the finer details on your card. A logo is important, so invest some time and effort in the design of your logo to make it stand out in the crowd.
A thin, flimsy card, pre-made, off the shelf design and small or unreadable text makes a bad impression. Use colour and images for impact and good design principles to make your business card pleasing and easy to read.
Be proactive and keep your information up to date. If any of your contact or other information has changed, you will appear to be disorganized when you have to scratch out and write new information on your card, so throw away those cards and have new, up to date ones printed.
If possible hire a graphic designer to help you. They are professional and know what works and what does’nt.
Maximize the usability of your card. You’re not limited to only the front of your business cards. Use the back of your card for more information. Keep in mind that people often write on business cards, so leaving some white space on the back is generally a good idea.
Your company name or your title tells someone what you have to offer. If it does’nt, add some words to explain what you do. Showing what you do makes you stand out. Let everyone who sees your card know what services you provide.
Avoid making the following mistakes when you have your cards made. It can cost you dearly.

Having a card that doesn’t stand out in the crowd.

Your card must look great, feel sturdy and clearly define what your business does – and you and your card will be remembered.

Technology makes it easier and more affordable than ever to have cards designed and printed that will get someone’s attention and at the same time look businesslike and appealing.

Don’t have a card that’s a mystery to everybody.

You are not going to get many calls if someone looks at your business card and can’t tell immediately what your business does.

A card with information overload.

Too much information printed on your card will make it look too busy and totally unprofessional. Keeping it simple is best. It’s necessary to have your name, your company, what you do, and why you should be used – but supply all your contact details; you want to be easy to reach.

Using too small text.

Using a small font, you may be able to supply more information, but what good is it if people can’t read it? A good guideline is to use a type size no smaller than 7-8 point. Make your company name the largest and your name and maybe your cell number a bit larger than the rest.

Not using colour properly.

Use colour in your cards to brighten them up and make them appealing. Avoid printing a dark colour on a darkish background or a light colour on a light background, for instance printing grey on white to make it look like silver. It just does’nt work.

Strategically distributing your cards to help your marketing campaign.What does it help you to have a box full of business cards if they’re not being used to market and promote your business?

Always keep some of your cards on you wherever you go. Hand a card to someone when appropriate, and while you’re at it, don’t hesitate to give out more than one. Invite people to pass the extras along to others who might need your service. You might be surprised at how often this can result in a referral.

Don’t be afraid to post them on public bulletin boards, stick them in doors or leave them in bowls for free drawings where your target audience might see them.

Ask affiliated businesses to allow you to display your cards, such as a hardware store if you’re a building contractor or a plumber.

Capitalize on natural opportunities to hand them out when you’re talking about your business or someone asks how to contact you.

Keeping in mind all of the above ideas and information, your business card will definitely work for you and attract business – and still at a very affordable price.

Which Business Card is Best For You?

There are many different types of business cards available for your business needs, and it is important to figure out which type best fits you and your company. You want a card that is representative of what you are offering your customers or clients. Consider how professional you want your card to be, and what message you want it to communicate to the people you give it to. Here are seven different styles of business cards that you must can between before starting your design.

1. Standard: The standard business card is a 3.5″x2″ rectangle with square corners. This is the basic size and style that every printing company prints at a standard price. Due to the ease of printing and cutting standard cards, these are the most affordable option for any business. These are very professional and will show the customer that you are dedicated, qualified and reliable. This is a great option for anyone looking to print a large number of affordable business cards.

2. Round Corners: Round cornered cards are a variation of standard business cards. Once they are printed, a die cut creates round corners to give it a different shape. This can give your business card a softer feel than standard cards and is becoming a popular option for printing. Be prepared to pay a little extra for round corners, but it might be worth it to add a touch of personality to your business cards. Be sure to create your design with round corners in mind so that you do not cut off any of your information.

3. Square: A fast growing trend in business card printing, square cards are a unique take on the standard card. They are smaller than normal, only 2″x2″, but will definitely separate your business card from everyone else. Square cards are fun and will show your customers that you have a good personality and are a creative person. The only thing you need to be careful of is the space you use. Square cards are quite a bit smaller than standard cards, leaving you less room to include all your information. Try square cards for your next printing job and you will definitely be satisfied.

4. Die-Cut: Die-cut business cards are the most unique cards you can have. If you choose to do a die-cut, you can pick from standard die-cuts or pick from one of the die-cuts your printing company may already have. There is also the option of creating your own die-cut, in which you can choose or design any shape for your die-cut that you want to. Depending on the complexity of your design, die cuts can cost anywhere from $50 and up. Your printing company will likely charge you for this die-cut because you will be their only customer to ever use it. This is the most expensive option for business card printing, but it is the best way to have a truly unique card that no one else will have.

5. Fold-Over: Fold-over cards are great for companies that want to include a little more information in their design than a standard 3.5″x2″ will allow. Folded cards are 3.5″x4″, giving you twice as much space as a regular size card. Be creative with your fold-over business cards by using the folded style in your design. Include a die cut on the fold to create a custom shape or die cut one side of the fold. Fold over cards are a unique take on standard cards, but will give you enough edge to stand out from the crowd.

6. Recycled: Recycled business cards are perfect for those companies and businesses trying to “go green.” These are made of 100% post-consumer waste paper and content. Recycled cards look just as amazing as regular cards, but will give you the peace of mind that you are helping save the environment while still using print media. You can print in full color or black and white, and you still receive the same great quality and thickness as a standard card. These are especially perfect for companies that are selling products or services to other businesses to help them “go green.” You can not go wrong with recycled business cards.

7. Portfolio: Portfolio cards are the most unique form of business card printing. Whether you are looking to add a touch of personality to your cards or you just want to showcase a variety of images or products, printing your cards in portfolio style allows you to print multiple different cards with just one order. Keeping all the information uniform on the back of each card, choose a different photograph, background color, product or image for the front of your card. The best number of styles for printing is anything in a multiple of 20, including 4, 5, 10 and 20. Portfolio business cards are great for photographers, bloggers, videographers, or anyone looking to create completely unique cards.

As you can see, there are many different types of business cards available, all of them ranging in price and uniqueness. Make sure you pick the card that best represents your company, but make sure it is still within your budget. Also, double check that your card conveys the message you want it to to your customers to get the best response.

Some other options to consider for your business cards printing include: stock weight and color, size, full color printing or black and white printing, single sided printing or double sided printing, and how many cards you will need. You will never want to run out of cards, so it is important that you order more than you think you will need. It is a bad idea to get caught without your cards.

Merchant Service Becomes Increasingly Affordable

As consumers grow more comfortable with purchasing products online, more and more businesses are expanding to provide services and products on the internet. In order to accept payment, these businesses must implement a merchant service solution to process payments. In past years merchant service packages were very costly, with credit card payment processing systems costing as much as merchant accounts used by physical retail stores. Many smaller businesses simply cannot afford the expenses involved in maintaining these traditional merchant accounts.

The good news is that as internet business continues to grow, merchant service packages have become progressively more affordable. What used to cost businesses hundreds of dollars per month, not including individual transaction fees, for basic merchant account services, is now available for a fraction of the cost. In part the lower costs of merchant operation with regard to the processing of payments online are due to improved payment processing software as well as other integration improvements between database information and point of sale websites.

Merchant service accounts for processing online payments have also become highly sought by those taking part in the online auction industry. Cheaper, revolutionized forms of online payment processing have made it possible for even the smallest businesses and individual sellers to accept payments online. There are several popular merchant services provided by internet companies that do not even require the procuring of a traditional merchant account. This means that sellers and businesses can afford to accept online payments because there are no monthly fees. These types of merchant services generally charge a per transaction amount, as well as a percentage of the total bill amount.

Usually these same contemporary merchant service solution companies also provide more extensive packages comparable to more traditional merchant accounts. With these extended merchant service packages, clients are able to process additional forms of payment, such as lesser known credit cards, debit cards and online or electronic checks. Additionally, the more comprehensive merchant service packages offered by these affordable internet payment providers allow clients to process credit cards and other forms of payment directly through their websites. In the past, merchant account services similar to this cost anywhere from hundreds to thousands of dollars per month. Now, however, it is possible to secure high-end merchant account payment processing and notification services for much less than one hundred dollars per month. Innovations in these areas of merchant services have made it possible for small business owners to thrive on the internet.

Take a little time to research some of the various merchant services that are available to you. In today’s net-ready world, there are literally hundreds of top of the line merchant service packages from which to choose. This means that you will be able to find the merchant service package that best fits your needs as well as your budget. Some things to consider in choosing a merchant service account and provider are the monthly fees associated with maintaining your merchant account. There are also usually fees that apply to individual transactions. Many times, providers offer several different packages, such that depending on your volume of sales, you can pay lower per-transaction fees for an increased monthly account fee. Again, it is worth taking the time to compare the different merchant service packages in order to determine the most cost effective plan for your individual business.

Merchant Services: What Your Business Needs To Know

When a business owner hears the term “merchant services” they typically think of a generalized idea involved processing credit and debit card transactions. While not entirely wrong, it simply misses the entirety of what merchant services are as well as how they can hep a business grow and prosper.

Any business that accepts credit and debit card payments will need to use merchant services. This is especially so if they want to expand into other payment processing areas such as online or mobile. To do this, a merchant will need to utilize a credible merchant services provider to utilize new technologies and realize new revenue opportunities.

However, it’s important for a merchant services provider to know that each business is unique. For example, an eCommerce-based business may have different needs than a body shop. Even though security may be of paramount importance for each establishment, the eCommerce business will have higher security measures versus the body shop. In addition, the body shop will more than likely need a physical payment processor to process payments in person whereas the eCommerce business will simply need a virtual-based one.

So how does payment processing work? It begins with a merchant establishing a merchant services account with a provider. Once this is done then payments can start to be accepted.

When a merchant swipes a debit card, the payment processor simply acts as the traffic cop between the customer, merchant, credit card networks, and banks. The swiped card through the payment processor sends a message to the bank asking to either accept or decline this transaction. It does this by checking the account of the cardholder to determine if their is enough funds to cover the transaction. If so, the bank sends an authorization code to the processor who then passes it along to the merchant to process the payment and print out a receipt gathering the customer’s signature (if needed).

However, if the transaction is denied then the processor is notified who then lets the merchant know who informs the customer. The merchant can then ask the customer for another form of payment to complete the transaction.

At the end of the business day, the merchant will send all the authorization codes they’ve received on that day to the processor. The processor will then send them all in one batch to the appropriate banks for settlement. This process is called batching or batch settlement.

However, because a merchant is dealing with sensitive financial information, it is important to have security protocols in place to prevent fraud. In the merchant services industry, their is a specific protocol called Payment Card Industry Data Security Standard (PCI DSS) or PCI for short. Everyone from the merchant to processors to banks have to adhere to these security protocols in order to minimize and prevent fraud when possible. This helps protect everyone involved should a breach of data or fraud occur. Should a merchant not be compliant and a breach occurs then they could face fines and penalties. In addition, they could lose their merchant services account which will have immediate impact on their revenues due to the inability to process credit and debit card payments. As well, they could gain a bad reputation with their customers causing them to lose even more business.

If your business is ready to select a merchant services provider, then where do you begin? A merchant can usually turn to the Internet to do a very simple online search using sites like Google. This will usually tell a merchant of the type and quality of companies that offer merchant services. Visit their websites and even read reviews from sites like the Better Business Bureau to find the best service providers. In addition, a merchant can ask other businesses who they use and recommend as a merchant services provider. Other businesses will usually have quite a bit to say about a merchant services provider whether it comes from a great partnership or awful experiences. In addition, feel free to reach out to the merchant services companies and speak to a rep to learn more about their levels of products and services. Since this is a technology-based industry, it’s important for your service provider to be on the leading edge so you have access to the latest technologies you can use to decrease your costs while increasing profits.

Service doesn’t simply end once the contract is signed and you have your payment processing terminals. It’s important to know the level and kind of customer service given once you sign up with a merchant services provider. Should a need or an emergency arise, you will need to how and when a merchant services provider will address your concerns.

It’s important that you know what rates and fees will be applied to your merchant services account. For example, some merchant services providers may tout the benefits of a free terminal which may sound good to a prospective merchant. However, many times their are higher than usual rates and fees associated with these “free” terminals so beware when you hear this.

In conclusion, these services may seem like something businesses might not need to know that much about. However, a properly educated merchant can use merchant services to help them reduce their business operating costs while increasing profits.